Pinterest stock3/20/2015 Update: As of today there is still no news about Pinterest having an IPO in 2015 but with the latest round of financing it has secured, it is only a matter of time before that happens. It is estimated that Pinterest would be valued at close to $11 billion dollars should it decide to have an IPO. So, if you are interested in buying Pinterest stock, you will have to wait until the last half of 2015 or sometime in 2016 before it actually goes public. 

It looks like the next high profile social media company to have an IPO will probably be Pinterest. Investors who are thinking ahead are trying to figure out how to buy Pinterest shares at the IPO price and if they can’t do that, should they still buy the stock when the company opens for trading the first day? Lets take a look at what has been happening so far. 

Will Pinterest Be Next?

People want to buy Pinterest stock because the platform has soared in popularity and is totally different from Twitter and Facebook. That is a key: being different than the rest. Of course Pinterest needs to figure out how to make money, but that seems to be a minor stepping stone in the current world of Internet social media IPOs. Pinterest raised $225 million dollars in late 2013, another $200 million more in May 2014, and now another $367 million in March 2015. They have also said they are planning on raising another $210 million in the coming months. 

All this for a visual search engine company that just started thinking about making money by showing ads on their site in September 2013. That means they are busy trying to become a viable business and the question isn’t If they will go public but when it will happen.

How To Buy Pinterest Stock

Just like the IPO’s of Alibaba, Facebook, and Twitter it will be virtually impossible for any individual investors to get in on the ground floor of a Pinterest IPO. Only those who have the right connections or have some long standing relationship with a broker will be able to get shares before the public can.  That means for individual investors like you and I, buying the stock on the open market once the stock goes public will be the only option.

To do that you should plan in advance and sign up with a discount stock broker. I use and recommend TD Ameritrade and you can read my review here – TD Ameritrade. They are a great online broker for investors of all levels, including beginners. What you will need to do is go to the TD Ameritrade website (or choose another reputable online broker), and sign up. Its not hard and shouldn’t take you more than 15 to 30 minutes.

After that you will need to put money into the account you just opened so that you are ready to buy Pinterest stock once it goes public. Of course you can buy and sell any other stock as well through your new broker account. To learn more about how to open a discount broker account please read how I did it by clicking the link. 

Don’t Buy Pinterest Stock Right Away

By the time the Pinterest IPO happens which would be sometime in 2015, investors will have had ample time to see how Facebook and Twitter stock have fared. If they are both down, why would Pinterest be any different? Perhaps then it would be a sign to steer clear and not buy the stock. If you do decide to buy, be aware that buying any IPO the first day is risky and especially so for popular and highly publicized stocks like Pinterest might be.

As I right this, Facebook is at an all time high (after being down for months and then finally taking off) and Twitter is a little above its IPO price. What you might learn from this is that waiting to buy might be the smart thing to do when it comes to IPO’s. Wait for the euphoria to settle down and see whether investors are still as excited about the stock in a week or a month as they were on opening day. Most of the time you can get in cheaper somewhere down the road than you can on that first day. 


  1. terry says:

    I disagree about waiting to buy Pinterest stock after THE INITIAL stock offering. I have an ameritrade acct and I have a full service brokerage acct. I will be telling my broker to buy at the opening bell! I don’t know when it will happen, nor will I be googling it every day! I do pay a full service broker for just this reason. You can’t expect to get in on the ground floor at no cost. Pay the professioals who add value to your investment portfolio.

    • Bruce Alan says:

      Terry, your comment makes very little sense to me. You pay a full service broker just to inform you when a stock goes public? What is the ground floor you are talking about? Anyone can put in an order at the opening bell.

  2. Elizabeth says:

    Pinterest already has begun offering “related pins” and as a frequent user of the site/ app, they do not bother me one bit. This assures me that Pinterest’s targeted advertising would be much better than Twitter and Facebook. Pinterest’s click through rate is up there with Google, much higher than Facebook’s. The ability to follow shops directly is basically the only way I shop anymore… I don’t go to many shops websites directly looking to aimlessly spend money on things I don’t necessarily need but when an appealing product is mixed in my curated feed I become much more interested in something I wouldn’t have seen otherwise. This is the way to advertise! If I am on Facebook or Instagram, I am there for the sole purpose of viewing personal photos and can easily ignore the vague targeted advertisements. But on Pinterest I am there seeking inspiration, aka spending money.

    I would actually be interested in buying stock right away if I saw that many people were excited about it, driving the price up, but this does not necessarily mean I would hold for an extended amount of time.

  3. Rachel says:

    I agree waiting out the initial frenzy, if and when the company decides goes public, is a good decision. Here’s my thought: Pinterest is a haven from advertising which is probably why it’s so popular. Once ads start popping up it will most likely annoy users and many will simply use it less or stop all together. Of course one could ride the wave on the short term and sell off early. I certainly would classify Pinterest as a “long haul” investment but really, is anything “long haul” anymore?

  4. Sharyn says:

    Great advice, thanks. I”m not an investor at all but an artist and really believe or have strong intuition about Pinterest. I would like to invest when they go public so is there a place I can go to or get an alert as to when the actually do go public.


    • Bruce Alan says:

      Sharyn, I think the best thing to do is to periodically Google “Pinterest IPO” and read what comes up in the results. If you do that today you will see that everything talks about future IPO’s and Pinterest going public sometime in the future. When a date is finally announced (whenever that is) you should see more articles that talk about that date and give you more specifics. Of course reading the tech-business news on a regular basis would also alert you as I’m sure that IPO will get a fair amount of publicity. Thanks for reading.

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